Watch: Under Armour aims to score with 'Slay your next giant' football campaign

Sports brand Under Armour has released its first global football campaign starring Manchester United player Memphis Depay.

Titled 'Slay your next giant', the campaign was developed in partnership with creative agency Droga5, which also worked on Under Armour’s 'I will what I want' and "Rule yourself" adverts.

Interestingly, the campaign looks to be fluid. Under Armour will be providing footballers with with customised laces engraved with a personal goal.

As players reach each milestone, they will remove their laces and replace them with a new pair - a process that will be documented on social media - @UnderarmourUK/@UnderArmour and #SlayYourNextGiant on Twitter and Instagram.

"We’re making a statement, we’re standing by it, and we’re pushing forward in a big way with our global football category," explained Peter Murray, VP, global brand and sports marketing, at Under Armour.

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