YouTube hires Ogilvy PR for UK project

The appointment follows a three-way pitch which was also contested by Freuds and Taylor Herring.

The brief is for a four-month project, although both the agency and YouTube itself declined to comment when contacted by PRWeek.

Ogilvy PR has previously worked with Google, the owner of YouTube since 2006, on a three-month project with a consumer focus. Both parties also declined to comment on that occasion.

Earlier this month Ogilvy PR promoted Michael Frohlich to the role of chief executive for EMEA, a position he now holds alongside his existing job of UK CEO.