Muck Rack hires Gorkana's Andrew Mercier as first editorial director

Mercier is reporting to Rob Shapiro, director of product strategy. He'll work to strengthen the platform's ties to journalists.

Muck Rack hires Gorkana's Andrew Mercier as first editorial director

NEW YORK: Media-monitoring service Muck Rack has hired former Gorkana US senior client support manager Andrew Mercier for the newly created position of editorial director.

Mercier, who started in the role last week after working at Gorkana for more than five years, reports directly to Rob Shapiro, director of product strategy at Muck Rack. He will also work closely with the company’s cofounder and CEO, Greg Galant.

"We saw there was a big need for us to keep being rapid in listing many more journalists on Muck Rack and continue growing it into a big global database," explained Galant.

He added that Muck Rack is focused on bringing innovations to the industry and helping address challenges for PR pros, such as the faster-than-ever news cycle and that journalists are creating more content than in the past.

When Muck Rack decided to create the editorial director role, Galant said he and his team asked customers who would be a good fit, and they were directed to Mercier for his experience in media research and strategy.

Mercier said that he was aware of Muck Rack and impressed with what he knew about the service during his time at Gorkana, which made his decision to join easier.

In addition to growing the brand’s customer base, Mercier said he will work to strengthen Muck Rack’s ties to the journalism community in order to have members of the media engage more with the platform or its social channels.

While at Gorkana, Mercier developed the company’s rapid response team, which conducted research for clients.

Representatives from Gorkana were not immediately available for comment about Mercier’s departure.

Prior to Gorkana, Mercier served as a customer experience expert at Gap Inc., according to his LinkedIn profile.

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