Adaptability is what made Aliza Freud and her company SheSpeaks so successful. She launched it in 2007 - and won the Stevie for Best New Service of the Year - with the goal of helping brands better understand female consumers and what motivates them. After it began attracting influential bloggers, Freud moved the company beyond providing insights to helping spread the word about products and services.
Her base of 250,000 women now helps clients such as Procter & Gamble, Pepsi, American Express, Citibank, Heinz, L’Oréal, and others build powerful user content and mass-scale awareness for products in categories from hair care to food. "Rather than fear change, SheSpeaks embraces it," Freud recently told Forbes magazine. SheSpeaks.com, SocialSpeaks, and, recently, SheSpeaksTV – a new influencer video platform – are driving year-over-year 40 per cent boosts in revenue. Before launching SheSpeaks, Freud worked in a number of marketing roles including VP, global marketing and brand management for American Express.