The Hoffman Agency wins PR deal for Nutanix's Asia expansion

Agency will oversee content development and media and stakeholder engagement

The Hoffman Agency has been appointed by enterprise infrastructure firm Nutanix as its public relations and marketing communications consultancy to facilitate its Asia Pacific expansion strategy.

The agency will be responsible for providing strategic counsel, driving content development as well as spearheading its media and stakeholder engagement programs in priority Asian markets including China and Japan.

"With enterprises in Asia increasingly looking to optimize operational cost through IT solutions, we are excited to help Nutanix advocate a bold strategic vision of driving businesses towards an ‘invisible infrastructure’ among the C-suite executives and stakeholders in the region with our unique insight-based storytelling techniques," said Jenny Chan, Vice President of Business Development and Marketing for Asia Pacific at The Hoffman Agency.

"With our strong networks in the Asia Pacific region, we look forward to elevating Nutanix to the next level through creative program planning and targeted media and stakeholder engagement."

Declan Waters, director, Corporate Communications at Nutanix said: "The Hoffman Agency’s rich IT heritage, extensive knowledge in strategic B2B communications and proven track record in driving regional influencer outreach make it an easy decision for us."

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