The Creative Shootout has been devised by Launch PR founder Johnny Pitt, with a judging panel including senior PR figures from O2, GSK, Starbucks, Weber Shandwick, M&C Saatchi PR and the PRCA.
UK PR agencies and in-house teams can enter by submitting a 60-second entry in a format of their choice on why they should represent Unicef.
Six shortlisted agencies will then compete in the final on 21 January. They will receive the brief from the charity in the morning and have four hours before delivering a 15-minute pitch to the judges in front of a live audience, with the winner announced at an evening party. Unicef UK has committed to using the winner's idea, if viable.
Jane Cooper, communications and brand director at Unicef UK, said: "It’s critical we’re creative in our thinking to help shine a light on the millions of children in danger around the world today who need our support. The Creative Shootout is a brilliant idea that celebrates great thinking in a radical new format. It’ll hopefully help change children’s lives, too."
