Buffalo Wild Wings has pulled its current TV commercials featuring The League actor Steve Rannazzisi after he confessed to lying about surviving the 9/11 attacks.
"Upon careful review, we have decided to discontinue airing our current television commercials featuring Steve Rannazzisi," a Buffalo Wild Wings spokesperson told PRWeek via email.
The food chain has been evaluating its endorsement deal with Rannazzisi since he admitted on Tuesday to The New York Times that his story was untrue.
In multiple interviews, such as Marc Maron’s WTF podcast, Rannazzisi has described how he narrowly escaped the attacks, while he was working at Merrill Lynch’s offices on the 54th floor of the south tower when the first plane struck the north tower. However, the NYT uncovered that Rannazzisi never worked for Merrill Lynch.
"I was not at the Trade Center on that day," Rannazzisi said in a statement to the NYT provided by his publicist, Matthew Labov. "I don’t know why I said this. This was inexcusable. I am truly, truly sorry."
He has also been apologizing in a series of tweets.
it is to the victims of 9/11 and to the people that love them--and the people that love me--that I ask for forgiveness.— Stephen Rannazzisi (@SteveRannazzisi) September 16, 2015
A spokesperson for FX’s The League, which stars Rannazzisi, has reportedly expressed disappointment in his actions. The show started its seventh and final season earlier this month.
"It is upsetting that he would fabricate a story about having survived that horrible tragedy. It is also unfortunate that he did not admit to the truth sooner," said the TV show’s spokesperson."That said we believe [Rannazzisi] is sincere in his apology and will do everything he can to make amends moving forward."
Comedy Central is also determining whether or not to air Rannazzisi’s one-hour special this Saturday.
"We just learned about this last night," the Comedy Central spokesperson has told media outlets. "We are very disappointed to hear about Steve's misrepresentations and are currently determining how we will move forward."