Watch: England Rugby kit supplier Canterbury's emotive pre-World Cup film

England Rugby's official kit supplier Canterbury has created an emotive film featuring players George Ford, Ben Youngs, Jonathan Joseph and Dave Attwood, on the eve of the World Cup.

The film - titled Committed To The Rose #CommittedToEngland - shows former England rugby union player and Canterbury ambassador Will Greenwood, explaining what it means to put on the white shirt with the red rose of England.

Produced in-house by Canterbury, the film aims to rally support for the England team ahead of the tournament which kicks off tomorrow. Canterbury's PR and social media in England is handled by sports marketing agency Synergy.

Canterbury is the latest in a number of brands - include official sponsors and companies with no formal link to the tournament - to launch World Cup-themed campaigns.

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