HONG KONG - Grosvenor Asia-Pacific has hired Amanda Cheung, formerly a director with Edelman, to head its regional marketing and communications.
Cheung, who started work on Monday, is responsible for the planning, development and implementation of the company's corporate and project marketing and communication activities, public relations, internal and external communications.
She joins the privately owned property group after a decade with Edelman, where she led a team of 10. During her time at Edelman, Cheung co-founded Edelman's property practice with the launch of the firm's International Commerce Centre and has since evolved the practice to offer a range of client services including property launches, strategic marketing, stakeholder and media relations.
Cheung has worked with a number of high-profile property accounts, including Hong Kong Golf & Tennis Academy, Taubman and Dennis Lau, and Ng Chung Man Architecture & Engineers (DLN).
The hire, according to Grosvenor, is a step toward the expansion of its Asia-Pacific team under new chief executive Benjamin Cha, who took up the role on 1 April. Cha has been seeking to strengthen internal capabilities and increase efficiencies across teams.
Grosvenor’s current projects in Asia include a new high-end residential building in Jardine’s Lookout, Hong Kong, due for completion in 2017.
Edelman has yet to name a replacement for Cheung.