Obele Brown-West: The Innovation 50

VP, account management, Piston

After 10 years working across multiple disciplines ranging from marketing and creative writing to journalism, Obele Brown-West joined full-service digital agency Piston. In just one year, she was promoted from account director to VP, account management, leaving the New York office for San Diego.

Brown-West is responsible for leading Piston’s client services group. She has worked on everything from global brand relaunches to SEO projects for major brands such as Cars.com, United Airlines, Mattel, Motorola, and Marriott. Prior to joining Piston in 2013, Brown-West was an account director at creative firm McGarryBowen in New York and a social media instructor at the Miami Ad School in Brooklyn. She has also held roles at agencies 360i and iProspect. One of her first jobs was to launch the website for The Week magazine. Within the first year and a half, by focusing on SEO and SEM, she helped the site reach 1.2 million unique visitors.

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