Johnny Brackett: The Innovation 50

Head of comms, Shyp

Johnny Brackett oversees communications for Shyp, a tech startup that picks up, packages, and ships items on-demand. He joined the company in February, and before that was at Square and TaskRabbit. At Shyp, Brackett is responsible for corporate and product comms, executive comms, and customer comms.

His recent work has included leading the external and internal messaging around the company’s decision to transition its couriers to W2 employees, an initiative applauded by Shyp head of marketing Lauren Sherman. "Johnny is the sharpest strategic communications professional I have ever met. I had the pleasure of watching him build the PR framework and strategy from scratch at TaskRabbit and couldn't be happier to have him join us at Shyp, where he's made an enormous impact," says Sherman. She adds that he "approaches everything he does in a strategic way, mapping everything he does back to business objectives." His PR career got a great start in 2010 at Lewis PR, where he was on the high-tech account team.

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