Singapore's Rice Communications is strengthening its consumer market presence as it seeks to move beyond the technology and ad tech sectors it is traditionally known for.
Founder and managing partner Sonya Madeira said the agency’s areas of specialisation had evolved alongside the expansion of the team.
"As the team grows and develops, so does our experience and expertise working across a broader range of sectors. This has been key to extending our capabilities into a variety of industries. We have extensive consumer brand and event communications experience within the team and clients are impressed by the level of understanding and creativity we bring to their campaigns."
The new agreements include retainers and projects and are largely Singapore-focused.
Rice has been appointed as the retained agency to provide traditional and digital PR support to Singapore’s National Youth Council (NYC) and luxury brand, Larry Jewelry.
Other assignments include traditional and social media management for the Singapore Food Festival’s anchor event STREAT, Singapore family picnic event NTUC U Picnic 2015, and Singapore River Festival 2015.