Mohan will work alongside the founder of Outside, Alan Edwards, who becomes chairman, and will have responsibility for the strategic direction of the agency with a particularly focus on content generation and new business.
Award-winning journalist and broadcaster Mohan left The Sun in 2013 to work for parent company, News Corporation. He was at Rupert Murdoch’s media business for almost 20 years and leaves just as Rebekah Brooks returns as chief executive of News UK. Mohan has been The Sun’s showbiz editor and associate editor (features) before rising to editor in 2009.
"I’ve known and worked with Dominic for 20 years and always thought he’d make a great PR," said Edwards. "He clearly knows a story when he sees one, he’s driven and he’s connected. PR keeps evolving with as much focus on producing content as delivering it and Dom is a great person to have on the team during this time."
Outside is arguably the UK’s best-known PR agency specialising in music and entertainment. Edwards has advised David Bowie, The Rolling Stones, the Beckhams, Naomi Campbell, Bon Jovi and many other clients.
Mohan’s appointment follows recent changes at the agency including the promotion of Jack Delaney to head of music, Chris Goodman to director of media and events and Nick Caley to head of corporate comms.
Mohan said: "Alan is an inspirational figure and the prospect of working alongside him was irresistible. Outside has a superb reputation and I aim to build on its successes."