The 7 stories PR pros need to know on Thursday morning, 9.10.2015

NFL kicks off after controversial offseason; Hillary Clinton on Ellen; Apple stock down on product announcements; Trump extends lead in new poll; Colbert ratings shine on first night.

1. NFL kicks off new season. After an offseason of "Deflategate" controversy, the NFL is starting its 2015 season Thursday night when the New England Patriots open their title defense against the Pittsburgh Steelers. A new poll from Public Policy Polling says Tom Brady’s image has taken a significant hit since last year, with 34% having an unfavorable opinion of the Super Bowl-winning quarterback, compared with 21% with a favorable opinion.

2. Hillary on Ellen. After months of criticism for not sitting for many interviews, Hillary Clinton will appear on Ellen this afternoon. Activist Malala Yousafzai and Caitlin Jenner will also show up for the season debut.  

3. Gun-control groups plan DC rally. Thursday marks the #WhateverItTakes gun-control rally in Washington, DC, planned on social media by the organization Moms Demand Action. The father of a journalist slain in Roanoke, Virginia, last month is leading the initiative.

4. Apple stock sags post-event. Apple’s stock was down 1.9% when the market closed on Wednesday, hours after the company’s latest product unveil. However, analysts from JP Morgan are more bullish. The company took the wraps off new iPhones, the iPad Pro, and a revamped Apple TV.

5. Trump under fire for Carly comments. Donald Trump is again facing criticism for his language towards women, this time GOP candidate Carly Fiorina. Trump was quoted in a Rolling Stone cover story as saying, "Look at that face…why would anyone vote for that?" about the former HP chief. However, Trump’s language isn’t hurting his poll numbers. A poll released Thursday morning by CNN/ORC puts him at over 30% nationally among Republicans, with neurosurgeon Ben Carson also making significant gains.

6. Colbert debut soars. Stephen Colbert’s first time hosting the Late Show on CBS earned 6.6 million viewers on Tuesday night, putting him easily ahead of competitors for at least one day. In another sign of the changing face of late-night TV, ABC has begun selling ads alongside Jimmy Kimmel’s YouTube clips.

7. Chobani chief sticking around. Despite calls for his ouster, Chobani CEO Hamdi Ulukaya is planning to stay in his role, though he’s looking to hire an operations chief, according to Bloomberg News. Chobani has about one-quarter of the spoonable yogurt market.

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