A nudge and a think: Applying behavioural science in PR

Big data, social listening and Google analytics are bringing some science to the art of PR, but while our industry can confidently advise on the right digital tools to capture data, we have less to say on how that data should be used, writes Simon Maule of Linstock

by Simon Maule
Science is the route to more effective, impactful campaigns, argues Simon Maule
Science is the route to more effective, impactful campaigns, argues Simon Maule

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