The 7 stories PR pros need to know on Wednesday morning, 9.9.2015

What to expect from Apple's event; Colbert debuts on Late Show; Hillary apologizes for email use; Instagram opens advertising platform; United CEO and top comms officials quit amid probe; NFL brand score down but not out.

The 7 stories PR pros need to know on Wednesday morning, 9.9.2015

1. What to watch at Apple’s big event. Although this afternoon’s event lacks the punch of past Apple confabs with no new major product announcement expected, observers are looking for a new Apple TV, new iPhones, and enhanced technology such as Force Touch, which would give screens more functionality.

2. New show, similar Colbert. Stephen Colbert’s Late Show debut wasn’t as political as The Colbert Report, but it had some of the same DNA. Oreo and Sabra hummus were the two bands that scored big with product placement. Jeb Bush survived his interview.

3. Hillary sorry for email use. Hillary Clinton finally apologized on Tuesday night for using a private email server during her tenure as secretary of state during an interview with ABC News’ David Muir. She also posted the mea culpa on social media.

I wanted you to hear this directly from me:Yes, I should have used two email addresses, one for personal matters and...

Posted by Hillary Clinton on Tuesday, September 8, 2015

4. Instagram appeals to marketers. Instagram will open up its platform to all advertisers in a range of new markets by the end of this month, it said Wednesday morning. Brands will also be able to use 30-second video ads, up from the previous 15-second limit.

5. United CEO quits amid investigation. United Airlines chief executive Jeff Smisek stepped down on Tuesday amid a federal investigation into its relationship with the Port Authority of New York and New Jersey. United Continental EVP of communications and government affairs Irene Foxhall and SVP of corporate and government affairs Mark Anderson are also leaving the company, according to Reuters.

6. British Airways flight on fire in Vegas. A British Airways flight caught fire on the runway while preparing to leave a Las Vegas airport on Tuesday. Fourteen people were hurt.

7. NFL fumbles its own brand reputation. YouGov BrandIndex research has ranked the NFL’s "buzz score" at a 7, down 10 points from a year ago, but a vast improvement from the -35 score it had last October amid fallout from the Ray Rice scandal.

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