Business Wire joins forces with NBC's Al Roker to develop video content

The partnership will tap into Business Wire's media analytics and social monitoring tools to highlight trending news announcements.

NBC’s The Today Show co-anchor Al Roker
NBC’s The Today Show co-anchor Al Roker

NEW YORK: Business Wire is collaborating with Al Roker Entertainment to develop video content that focuses on "disruptive" companies and the startup community.

The partnership will tap into the news release distribution service’s media analytics and social monitoring tools to highlight trending news announcements published by Business Wire, according to a statement.

A Business Wire representative was not immediately available to provide further detail.

The partnership will create an "exciting platform" for journalists, analysts, companies, and consumers, the statement added.

Al Roker Entertainment, led by NBC’s The Today Show co-anchor Al Roker, produces all forms of content for distribution across a variety of platforms, such as broadcast, cable, digital, and streaming technologies. The company, based in New York, launched in 1994.

This collaboration comes less than three months after Business Wire and News Quantified’s co-launch of Market Impact Report – an IR tool that gauges the influence of a press release on a company’s stock market performance.

Last month, Business Wire was reportedly penetrated, along with PR Newswire and Marketwired, as part of a sophisticated scheme in which hackers and traders gained access to statements on not-yet-public mergers and acquisitions in an effort to trade on the insider information. The SEC has charged 32 people, saying they made more than $100 million in illegal profits.

Business Wire responded to the security breach with statements of reassurance that they are, and have been, doing all they can to secure client information.

The news release distribution service sent an e-mail to its clients with a letter from CEO Cathy Baron Tamraz, explaining that government investigators asked Business Wire about fewer than 85 releases. She also pointed out that no examples in the indictments or SEC complaint were Business Wire releases.

Business Wire clients told PRWeek at the time that they were concerned about the hack and were asking the company for more details about its security measures.

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