The 6 stories PR pros need to know on Tuesday morning, 9.8.2015

Colbert debuts on CBS tonight; Minnesota dentist talks on the record about Cecil the Lion; How Google is taking advantage of the NFL's kickoff game; Clinton to show more personality on the trail: aides; Uber plans China invasion; Secret Service says no to selfie sticks during Papal visit.

Colbert at a recent event. (Image via the Late Show Facebook page).
Colbert at a recent event. (Image via the Late Show Facebook page).

Get ready for Stephen Colbert’s first Late Show. The former Colbert Report star will host George Clooney and Jeb Bush — an important appearance for the former Florida governor — in his debut program on CBS. Colbert said the format "gives me everything I want."

The dentist who killed Cecil the Lion is going back to work. He said in an interview with the Minneapolis Star-Tribune, flanked by legal and PR support, that he has "regret" over hunting the famous lion, but did not apologize. Minnesota dentist Walter Palmer added that he’s returning to his practice this week.

Google is getting in the game for the NFL’s season kickoff. The technology giant will debut a platform this week to allow marketers to display ads related to the football-related terms typed in by users. The New England Patriots begin their title defense this Thursday night.

Hillary Clinton is planning to turn on the charm on the campaign trail. Aides told The New York Times that the former secretary of state will show more humor and personality at campaign events — they said something similar this spring — amid flagging poll numbers. She also defended her private email use in an Associated Press interview over the weekend. In Pittsburgh on Labor Day, more calls for Vice President Joe Biden to get in the race.

Uber is stepping up its push into China. The ride-hailing company plans to enter 100 new cities in China in the next year, CEO Travis Kalanick said at a Beijing conference on Tuesday. It currently operates in 20 cities in the country.

Selfies won’t be easy during Pope Francis’ US trip. The Secret Service has banned selfie sticks during the pontiff’s Philadelphia events planned for later this month. The visit is scheduled amid growing conservative dissent in the Vatican, according to The Washington Post.

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