Singapore agency Touch PR & Events has secured new four project wins, including the PR deals for a new indoor theme park.
The agency is representing Pororo Park, themed around Korean animation ‘Pororo the Little Penguin’. It covers 11,000sq ft and include interactive rides, a Pororo Park Café, and a retail store selling Pororo merchandise. The agency is implementing the overarching PR strategy while overseeing and managing the media launch and opening event.
"We’ve selected Touch PR as our core PR partner given the strength of the overall proposed strategy, and the team’s experience. We’re excited to come on board with Touch PR & Events for the launch of Pororo Park, and trust that we are in good hands with their expertise and in-depth understanding of the consumer sector," said Janice Choo, marketing manager of Pororo Park Singapore.
In addition, Touch is working with evian for its new bottle design.
Other lifestyle account wins for Touch PR & Events includechurro specialty café from Korea, Churro 101, and luxury travel adventure agency Off The Map Travel.