Text100 has been selected by automation firm OMRON to provide content marketing services to raise awareness, educate the market and generate leads.
The agency will work with OMRON on a retainer basis to reposition its Asia, Indonesia and Thailand websites as content destinations for OMRON’s diverse audience segments. The remit covers its industrial automation, electronic components, automotive electronic components, social infrastructure systems, healthcare, and environmental solutions businesses.
Aligning with OMRON’s brand goal of humanizing technology, the content strategy will anchor all developed content for OMRON across its owned brand channels, which include its websites and social media platforms. A mix of marketing channels including content amplification, search and social media advertising will be used to broaden the reach of the content.
"We are seeing a growing trend of brands favouring content marketing as an effective approach to engaging their buyers across increasingly fragmented channels to drive awareness, engagement and lead generation," said Marc Ha, Vice President and Managing Director of Text100 Singapore. "Text100 was awarded this brief based on our understanding of the buyer journey of OMRON’s customers, as well as our ability to offer earned, owned, social and paid media services natively within the agency."