FleishmanHillard has appointed Magdalene Lee as general manager of its Malaysia office.
She joins FleishmanHillard from ARC Worldwide, a division of Leo Burnett. Her background includes in-house, agency and business development roles.
Lee is known best for her work across fast-moving consumer goods, finance, automotive and hospitality sectors.
"Magdalene is a progressive thinker who understands the power of integration and brings an open mind and fresh creativity to every client challenge," said Lynne Anne Davis, FleishmanHillard president of Asia-Pacific. "Her rich skillset across disciplines makes her a multi-talented leader equipped to set the agency on a path of continued growth and innovation in Malaysia. We are excited to welcome her to the team."
"We’ve enjoyed great success in Kuala Lumpur thanks to active clients in the consumer, automotive and technology sectors," added Davis. "Kuala Lumpur is an extremely important market in our Southeast Asia proposition which continues to expand in capability and opportunities as these dynamic economies unfold."
Lee succeeds Chomaine Chai who is moving back to her home country, Singapore, after nearly four years at the helm of FleishmanHillard in Malaysia.
Lee holds a Master of Arts degree in public relations and marketing from Manchester Metropolitan University and an Honors Bachelor of Arts degree in English and media and communications from the University of Wolverhampton.