USC Annenberg names Fred Cook to lead Strategic Comms and PR Center

Cook will remain Golin's chief executive as he takes on the role in academia. He will also become a PR studies professor with a focus on innovation and leadership.

LOS ANGELES: The University of Southern California’s Annenberg School for Communication and Journalism has appointed Golin CEO Fred Cook as director of its Strategic Communication and Public Relations Center.

Cook will continue to lead Golin while taking on the position.

Cook, USC Annenberg’s first center director who is an active chief executive, will also become a PR studies professor with a focus on innovation and leadership.

"We are thrilled to have someone with his credentials and experience join our team," said USC Annenberg School of Journalism director Willow Bay in a statement. "We look forward to him bringing his passion for the communication industry to one of the nation’s most dynamic PR programs."

USC Annenberg’s Strategic Communication and Public Relations Center conducts a biennial generally accepted practices study for the industry, with the goal of giving PR pros insights on up-to-date strategy development and management techniques.

Neither Cook nor representatives from USC were immediately available for comment.

Cook ranked number 25 on the most recent edition of PRWeek’s Power List.

Golin reported an 8.5% increase in global revenue last year, compared with 2013, as well as a 7% uptick in US revenue.

Earlier this year, Golin put a unique spin on the intern concept, selecting then-Howard University senior Akinbola Richardson as the winner of its internship contest in March. Nearly 300 students competed in the inaugural Golin Unternship program, which the agency launched to allow one college graduate the opportunity to gain new and creative perspectives from experiencing unlikely situations.

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