On 26 August, Burger King released a press release and launched a website showcasing its proposal to McDonald's that the two brands team up to create a 'McWhopper' to sell on September's International Day of Peace.
McDonald's turned down the proposal, and PRWeek readers adjudged Burger King to have won the day in PR terms – with Peace One Day, the NGO behind Peace Day also seen to have benefitted from the stunt.
Undeterred by rejection, Burger King this week went on the hunt for other fast food brands to work. These brands proved rather warmer to the proposal than McDonald's – perhaps mindful of the way McDonald's response made it appear "like the no fun police", as one PRWeek contributor wrote.
Social media platform Hootsuite has now attempted to get in on the action, yesterday asking Burger King on Twitter if there was "room at the table for one more?".
At the time of publication, Burger King had yet to respond to Hootsuite, despite the social media firm declaring that its heart was "melting like a slice of cheese and a warm bun".