NAPLES, FL: Hertz Equipment Rental, a division of Hertz Global Holdings, has appointed AECOM’s Paul Dickard as VP of communications.
On Monday, Dickard stepped into the position, which is newly created in anticipation of the business unit’s planned spinoff in the second quarter of next year. He is reporting to newly minted Hertz Equipment Rental president and CEO Larry Silber and is managing four staffers.
Dickard is tasked with building a corporate communications function aligned with Hertz Equipment Rental as it becomes a public company, he said. He is also responsible for internal and external communications, government relations, reputation management, branding, marketing, and financial communications.
"As [Hertz Equipment Rental] prepares to become a publicly traded company, there is a lot of excitement and anticipation in the organization to be able to flex our muscles as a standalone company and operate out of the nest of the parent company and fly on our own," said Dickard. "We have a lot of opportunity ahead of us to become what we believe we can be: the number one brand in the rental equipment space."
August 14 was Dickard’s last day at construction giant AECOM, where he was VP of corporate and external communications for five years. The role included media relations, thought leadership, CSR, and executive communications.
In June, former Disney-ABC Television Group VP Heather Rim joined AECOM as SVP and CCO. She succeeded Paul Gennaro, who left the role in January to join Voya Financial as CCO and SVP of corporate communications. Dickard served as interim CCO until Rim joined the company.
"[Dickard’s] significant contributions and leadership during his time with AECOM made a positive and lasting impact on the company, and I wish him continued success in his new role," Rim told PRWeek via email. "His responsibilities are being handled by the team as we conduct the search for his replacement."
Last October, AECOM finalized its $6 billion acquisition of rival URS, making it the largest publicly traded company in Los Angeles.
Prior to AECOM, Dickard worked at Ingersoll Rand for 21 years, most recently as director of corporate communications.