In a video posted on YouTube on 30 August which has been viewed more than 2.5 million times, a woman describes how she became pregnant while on holiday in Mooloolaba, near Brisbane, only to lose the phone number of the man she had met there.
She also created a Facebook page and asked the public to share this video and contact her with any details that could help her find her child's father. Although she did not actually give any description or details of the mystery man, the story quickly spread and was covered in various media across the globe.
'Natalie' yesterday posted a second video - which as we write had been viewed nearly 350,000 times - in which she declares: "I found him."
"She did, but there's a little twist," declares a man who then appears on screen. This man - who has a British accent - then says: "This has been a viral video for Holiday Mooloolaba." He introduces himself as Andy Sellar, the owner of Sunny Coast Social Media.
Sellar says: "I know there's going to be a lot of people who are upset by this and perhaps not too happy, but this young lady was just a volunteer in this, I did all the Facebook, the YouTube, I did all the answering, she had nothing to do with that she was literally just an actress. We just wanted to put Mooloolaba on the map because its a wonderful place and we are going to do many, many more videos like that.
The second video had received 325 'thumbs up' votes and more than 5,500 'thumbs down' votes.
Social media reactions to the stunt have been mixed:
"i had an incredible night of passion with some dickhead from the pub who didn't wear protection and now i'm a single mum. visit mooloolaba"— j.r. hennessy (@jrhennessy) September 2, 2015
Hooray!!! Go MOOLOOLABA. @theprojecttv People will forget the scam but they ll never forget Mooloolaba when they visit. Best place ever??— Lisa Curry AO (@LisaCurry_) September 2, 2015