CSR is good PR: charity partnerships increase consumer loyalty, finds Forster

Nearly two in three consumers say they feel businesses should work more with charities to tackle social and environmental issues, and just under half say they would be more likely to buy products from a firm that endorses a charity.

by Sam Burne James
Astellas Pharma CEO Ken Jones meets a fistula survivor as part of the company's Action on Fistula programme in cooperation with the Fistula Foundation
Astellas Pharma CEO Ken Jones meets a fistula survivor as part of the company's Action on Fistula programme in cooperation with the Fistula Foundation

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