Burger King is not letting McDonald’s McWhopper rejection sour its mission of joining forces with other fast food brands to raise awareness of International Day of Peace on September 21.
On Tuesday, Burger King posted an open letter on Facebook, Twitter, and Tumblr to team up with Denny’s, Southern food brand Krystal, Wayback Burgers, and Brazilian restaurant chain Giraffas, all of which made individual proposals to get involved in the Peace Day Burger movement.
Burger King also included McDonald’s in the note, stating that the "original proposal still stands."
"We’ve received a significant number of responses from other restaurants, both large and small, each expressing an appetite for peace and enthusiasm to help spread the Peace One Day message," the letter states.
It adds, "Our idea would be that we all come together to create a burger that combines a key ingredient from each of our signature sandwiches."
So far, Burger King’s Peace Day extension has done a good job at bringing the conversation back in traditional and social media. As of Wednesday afternoon, the brand’s Tumblr post had more than 9,800 notes, its tweet with the open letter earned 340 favorites and more than 230 retweets, and its Facebook post received 9,800 likes and 1,800 shares.
Even Denny’s, Giraffas, and Krystal got involved on Twitter. Wayback Burgers retweeted a number of posts from users about its involvement with Burger King’s #PeaceDayBurger.
we’re in! let’s hash it out over some hash browns. https://t.co/tYjlrILUNw— Denny's (@DennysDiner) September 1, 2015
Last Wednesday, McDonald’s turned down Burger King’s proposal to set aside their differences on International Day of Peace, supported by NGO Peace One Day, by creating a McWhopper – a union between each brand’s signature menu items.
Steve Easterbrook, McDonald’s CEO, replied to Burger King’s request in his own open letter on Facebook last week, saying: "We love the intention but think our two brands could do something bigger to make a difference."
The post on Facebook has garnered nearly 650 likes and only 11 shares, paling in comparison to the buzz on Burger King’s social media channels.
As of Wednesday afternoon, McDonald’s had not made any other responses to Burger King’s extended proposal. Burger King’s McWhopper.com website, which was created last week and details how the burger mash-up could raise awareness of Peace Day, is also still up and running.