Khoo Yin is FleishmanHillard's new market leader in Singapore after previously heading-up the office’s technology practice.
She joined FleishmanHillard in 2011, taking over the technology brief in 2012. Khoo succeeds Mickie French, who has repatriated to the United States.
"Khoo Yin was the natural choice to lead the Singapore team and bring our agency here to the next level," said Lynne Anne Davis, FleishmanHillard’s Asia-Pacific president.
"She has demonstrated outstanding leadership qualities which have driven unprecedented expansion of our award-winning technology practice. She will bring the same high-caliber care for clients, respect for team, and focus on innovation to every aspect of our Singapore business. We’re excited about the future under Khoo Yin’s leadership in such a pivotal market to our Southeast Asia business and the region as a whole."
"FleishmanHillard’s Singapore office is well-positioned for our next chapter of growth, with a strong portfolio of clients and a deep talent pool," said Khoo Yin. "I’m excited by the opportunities in the Singapore marketplace, and look forward to reaching new heights with our team."
Prior to joining FleishmanHillard, Khoo held local and regional roles in Asia in both agency and in-house positions. She has driven communications and public relations strategies and campaigns ranging from thought leadership to product launches and influencer/stakeholder relations.