Eastwest Public Relations has been appointed the Asia-Pacific PR agency of Smaato, a real-time advertising platform for mobile publishers and app developers.
The agency is tasked to develop and manage Smaato’s media and analyst relations program in APAC territories focusing on ASEAN, China and India.
"EastwestPR loves to work with smart, creative and forward looking clients like Smaato; we are proud and excited to have them as a client for Singapore, India and China," said Jim James, agency founder and managing director.
The agency first worked with Smaato back in 2010 as the latter it raised funds to expand its business internationally. Today, Smaato has become the world’s largest independent mobile ad exchange, serving up to 6 billion ads each day across 600 million unique monthly mobile users around the world, and working 90,000 mobile app developers and publishers. The company recently celebrated its 10 year milestone in mobile advertising.
Jay Hinman, vice president, marketing, Smaato: "Asia Pacific is a strategic region for Smaato; It is leading the charge in mobile usage and is a haven for app developers and publishers. We appointed EASTWEST PR to help build thought leadership for Smaato in APAC. Their strategic presence in Singapore, China and India, and their track record and reach across the markets that matter to us was the deciding factor for choosing them."