MSLGROUP has appointed China director Lusha Niu as its new regional practice leader for financial communications, in addition to her current responsibilities.
Niu has more than 15 years' experience in financial communications and corporate advisory in Asia and North America.
She spent several years as an investment banker with a private equity consulting firm and has worked closely with institutional investors including Tiger Global, Morgan Stanley, HSBC and Fidelity Venture Capital on their China deals. Lusha Niu joined MSLGROUP China in 2013 as director, specializing in corporate communications and C-suite advisory, with focus on financial communciations. Her client portfolio includes private equity, banking, technology, media, telecommunication, professional services, healthcare and FMCG corporations.
Charlotta Lagerdahl Gandolfo, regional business director, said: "With the fast development of the economy in Asia, our clients are getting increasingly more professional and sophisticated when it comes to financial communications. Under the leadership of Lusha Niu, who in this role brings her extensive background in international finance and communications to the entire region, MSLGROUP will be an even stronger partner to demanding financial communications clients across Asia."
Roland Klein, MSLGROUP’s global practice leader for financial communications, said: "This appointment further increases MSLGROUP’s expertise and leadership in Financial Communications in Asia where the firm already occupies leading positions in important markets such as in Japan where CNC Japan is already recognized as a market leader. MSLGROUP agencies CNC and JKL in Europe and Kekst and Company in the USA have had significant cross-border mandates in this sector in recent history, and we are looking forward to establishing a much stronger financial practice in Asia going forward"