Corbyn leads Labour leadership contest in social mentions and sentiment, finds Brandwatch

Jeremy Corbyn has been mentioned on social media more than his three rival candidates for the Labour party leadership, and is the only one of the quartet enjoying positive sentiment overall.

Jeremy Corbyn: At an anti-war event in London last year (credit: Garry Knight on flickr)
Jeremy Corbyn: At an anti-war event in London last year (credit: Garry Knight on flickr)

Social data analyst Brandwatch has found that online mentions of Corbyn have far outstripped those of his rivals across the past 12 weeks of the contest, as the chart below shows.

Mentions in the past 14 days of left-winger Corbyn, who is now favourite to be crowned party leader next month, have overall been positive, but by a small margin – 50.1 per cent of his mentions were positive.

Liz Kendall has received 48.7 per cent positive mentions, followed by Yvette Cooper on 48 per cent positive mentions and Andy Burnham further behind on 42.4 per cent positive mentions.

However, when the search was widened to look at the past 28 days, Corbyn actually lost some of his positive buzz with the public, seeing his positive mentions shrinking by 3.1 percentage points in the past two weeks. In fact, the only MP increasing their popularity within that period is Cooper, with a 0.4 percentage point jump in positive mentions.

Marcus Beard, social data analyst at Brandwatch, commented on the analysis: "Although the result on 12 September is ultimately down to Labour Party members, the debate around the leadership decision on social media does throw up many interesting issues that the leadership candidates should be addressing."

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