RBS bank Williams & Glyn on hunt for consumer PR agency for 2016 launch

Williams & Glyn will be separated from RBS next year, prompting the new high street bank to appoint PR representation, PRWeek has learned.

Separating out: An RBS branch in Birmingham (credit: Elliott Brown on flickr)
Separating out: An RBS branch in Birmingham (credit: Elliott Brown on flickr)

The bank will be launched to the public next year and will be the sixth largest full-service bank in the UK. RBS England and Wales customers will become part of W&G when it launches.

Around 300 RBS branches will be rebranded, 20 of which will be flagships. There will be a new website and multimedia launch of the W&G brand.

PRWeek understands that the bank will soon be shortlisting agencies for a consumer brief. Pitches for the account will take place in Edinburgh with the successful agency in place by September.

The bank is looking for a consumer agency on an ongoing brief to manage the press, broadcast, online and social media coverage of the launch campaign and develop a PR strategy post-launch.

The agency will work alongside future W&G and RBS stakeholders, inlcuding public affairs and external relations, marketing and employee comms.

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