Featured in this issue:
• The Sex Issue – Everyone knows that sex sells, but what isn’t talked about is that the industry faces the same marketing and comms challenges as any other sector.
The adult novelty industry has become mainstream and is expected to reach $52 billion by 2020. As the industry takes advantage of the spotlight it must develop savvier comms and marketing strategies for a broader audience. Day to day, the adult film industry has to tackle piracy, social media etiquette, and government oversight. Dating apps are latching on to brands to provide a source of additional revenues and a point of difference in a highly competitive market.
PRWeek editors talk to brands and their agency partners and find that indeed sex sells, but not without sharp PR and marketing.
• Content Marketing Roundtable – Truly great content marketing means overcoming any and all obstacles to creativity, taking calculated risks, and adopting the mindset of a media company. Brands such as Oscar Mayer, Wrigley, Olson Engage, and MillerCoors have figured this out and shared their expertise, as well as examples of stellar campaigns, that moved the needle during this roundtable in Chicago.
• NASCAR CEO Brian France talks about doubling down on technology to boost fan engagement.
• Debra DeCourcy of Angie's List talks about clearing up misperceptions about Indianapolis after the uproar over the Religious Freedom Restoration Act.
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