To accompany the PR stunt, Burger King created the website McWhopper.com with details of how the burger – a mixture of its Whopper and McDonald’s Big Mac – could "get the world talking about Peace Day". The United Nations-sanctioned celebration International Day of Peace, supported by NGO Peace One Day, is on 21 September.
"Our proposal is designed to generate the most attention and awareness possible for Peace Day," said Fernando Machado, senior vice-president for global brand management at Burger King Corporation.
In a short letter posted on Facebook, McDonald's global CEO Steve Easterbrook criticised his rival's comparison of war with the PR battle between McDonald’s and Burger King, saying: "Let's acknowledge that between us there is simply a friendly business competition and certainly not the unequalled circumstances of the real pain and suffering of war."
He ended it by saying: "P.S. A simple phone call will do next time."
Who wins? Let us know below.
