Crisis Management - BP, BA, Virgin and FedEx
October 29, 2015
Andrew Caesar-Gordon, MD of Media Training & Crisis Consultancy company Electric Airwaves, guides you through the response of four business leaders to issues and crisis.
Matthew Thornton, SVP of FedEx – great use of social media to apologise, December 2011
Tony Hayward, CEO of BP - how the media creates a narrative about your crisis, June 2010
Willie Walsh, CEO of British Airways – perfect press conference in response to the Heathrow Air Crash, January 2008
Richard Branson – powerful use of the human element in your crisis spokesperson, February 2007
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