Matthew Thornton, SVP of FedEx – great use of social media to apologise, December 2011
Tony Hayward, CEO of BP - how the media creates a narrative about your crisis, June 2010
Willie Walsh, CEO of British Airways – perfect press conference in response to the Heathrow Air Crash, January 2008
Richard Branson – powerful use of the human element in your crisis spokesperson, February 2007
