Crisis Management - BP, BA, Virgin and FedEx

Andrew Caesar-Gordon, MD of Media Training & Crisis Consultancy company Electric Airwaves, guides you through the response of four business leaders to issues and crisis.

Matthew Thornton, SVP of FedEx – great use of social media to apologise, December 2011

Tony Hayward, CEO of BP - how the media creates a narrative about your crisis, June 2010

Willie Walsh, CEO of British Airways – perfect press conference in response to the Heathrow Air Crash, January 2008

Richard Branson – powerful use of the human element in your crisis spokesperson, February 2007


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