Infographic: What marketers are getting wrong about Baby Boomers
August 25, 2015
by PRWeek Staff
When it comes to marketing to the Baby Boomer generation, brands are missing the mark, according to Infleunt50, a marketing services firm launched by AARP. The firm, which has clients including Avis and UnitedHealthcare, contends marketers are targeting Millennials at the expense of consumers age 50 and older.