Infographic: What marketers are getting wrong about Baby Boomers
When it comes to marketing to the Baby Boomer generation, brands are missing the mark, according to Infleunt50, a marketing services firm launched by AARP. The firm, which has clients including Avis and UnitedHealthcare, contends marketers are targeting Millennials at the expense of consumers age 50 and older.
One thousand Baby Boomers between the ages of 50 and 69 responded to the survey, which was conducted between May 13-18 by ORC International.
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