One thousand Baby Boomers between the ages of 50 and 69 responded to the survey, which was conducted between May 13-18 by ORC International.
Infographic: What marketers are getting wrong about Baby Boomers
When it comes to marketing to the Baby Boomer generation, brands are missing the mark, according to Infleunt50, a marketing services firm launched by AARP. The firm, which has clients including Avis and UnitedHealthcare, contends marketers are targeting Millennials at the expense of consumers age 50 and older.
