Thailand needs to keep the investigation into this week’s bombing de-politicized and transparent in order to enable it to rebuild international confidence, according one PR boss in the country.
Brian Griffin, managing director of Vero PR, paid tribute to the Thai authorities for the way it had so far handled comms around the incident.
"The best thing for the government is to be transparent about the investigation, and create confidence in the integrity of the investigation. Given the horrendous nature of this act, I believe the government will," he told PRWeek.
"The government is already communicating multiple times a day, sharing updates in Chinese, Thai and English language. They are also working to correct rumors and misstatements. This is highly effective."
Thai police said yesterday they are hunting two men seen in CCTV footage near the site of the bomb blast, which killed 20 people and injured scores more, in addition to the man seen leaving a backpack at the site.
Chief of Police Somyot Poompanmoung said: "He didn’t do it alone, for sure. It’s a network. I believe there are some Thais involved."
Meanwhile Col Winthai Suvaree, a spokesman for the ruling military junta, said it was unlikely to be act of international terrorism, but said the prime suspect in the bombings was foreign.
According to Griffin, it is vital the investigation remains transparent in order to help the country rebuild confidence among travellers after the suspects are caught.
"Once the investigation is complete – and a perpetrator is found, there will need to be a process of re-building confidence. There may also need to be some internal reckoning depending on the motivation behind this act. But it’s really too soon to say what form this should take. We need to know who did this and why," he said.
"For the time being, the key is to keep the investigation de-politicized, keep it transparent and show the world that the government is doing everything it can to bring these criminals to justice. When the government does this, and I believe they will, then we will see Thailand recover in the best possible way."