Text100 has appointed Colby Jones as senior account director and deputy managing consultant at its Hong Kong office.
She is leading the team across digital, social and traditional public relations capabilities alongside Rosemary Merz, vice president and managing consultant.
Her primary responsibilities include client strategy and service, new business and employee development.
Jones, who joined from Text100’s New York City office in June, previously led the strategy and communications for large enterprise clients including IBM. She brings to the team broad experience within the consumer and enterprise sectors having supported clients within industries ranging from travel, food and beverage, non-profit and B2B technology.
"Colby’s transition to our Hong Kong team is testament to the global nature of our clients and our business. Her senior client counsel experience - spanning global campaigns and leveraging integrated channels - substantially strengthens our existing team’s capabilities. We are delighted to welcome her on board", said Merz.