'Sweaty-gate' is a storm in a teacup. Nobody outside PR land cares

The Press Association was forced to pull a 'real life' story after the case study turned out to be the employee of a PR firm but this is all a storm in a teacup, writes Andy Barr, co-owner of 10 Yetis.

by Andy Barr

No-one outside of our sector really cares, argues Andy Barr

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