The 9 stories PR pros need to know on Tuesday morning, 7.18.2015

FDA to rule on "female Viagra;" Wendy's freshens up menu; Huffington Post launches web series; Publicis appoints global client SVP; White House to unveil methane emissions; Trump widens lead over GOP pack; Planned Parenthood's four-state ad buy; American Apparel could shut its doors; Petco files for IPO.

Image via Wendy's Facebook page
Image via Wendy's Facebook page

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1. The FDA will rule on the drug known as the "female Viagra" on Tuesday. The government agency has rejected the drug, made by Sprout Pharmaceuticals, twice in the past five years.

2. Wendy’s has found enough blackberries for a new salad it plans to serve next summer after a search of more than three years. The process highlights the challenges of fast-food chains trying to add fresher and healthier items to their menus.

3. The Huffington Post has teamed up with live-streaming platform YouNow on a weekly video series targeting Millennials. The show will stream live on YouNow every Wednesday at 6 pm.

4. Publicis Groupe has promoted Chris Foster to SVP of global clients. He’s served as worldwide COO at Saatchi & Saatchi since January. Foster will relocate to Paris from Singapore.

5. The White House is planning to roll out the first federal regulations on methane emissions on Tuesday. Methane is a greenhouse gas that contributes to global warming. The Obama administration wants to cut methane emissions by at least 40% from 2012 levels in the decade.

6. Planned Parenthood has launched a six figure cable and broadcast ad buy running in four states with vulnerable Republican senators. The paid media campaign comes as the group is in the crosshairs of GOP presidential candidates and states looking to cut its funding.

7. Donald Trump has brought the debate over immigration back to the center of Republican politics, with Scott Walker moving closer to Trump’s position on Monday. The billionaire real-estate magnate is leading the GOP pack by a wide margin, according to a new CNN/ORC poll.

8. American Apparel warned on Monday that it may go out of business due to deteriorating prospects and cash flow. The retailer fired controversial former CEO Dov Charney last year.

9. Petco filed for an IPO on Monday. It would be the third time the pet retailer has gone public in the past three decades. It last went private in 2006 through a $1.8 billion leveraged buyout. 

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