McDonald's UK corporate affairs chief Nick Hindle steps down

McDonald's UK's longstanding senior vice-president of corporate affairs, Nick Hindle, will step down on 4 September to pursue "the next big opportunity".

Nick Hindle: Joined McDonald's in 2002, took up his current role in 2012
Nick Hindle: Joined McDonald's in 2002, took up his current role in 2012

Hindle joined McDonald’s in 2002 and worked closely with former UK CEO, now McDonald’s global CEO, Steve Easterbrook on what is widely seen as one of the most successful corporate reputation turnarounds of the decade.

Hindle was promoted to senior vice-president corporate affairs in 2012.

He worked on a series of big brand moves including the launch of the award-winning McJobs campaign as well as a £300m nationwide restaurant modernisation programme. He was also behind the brand's role as a major London 2012 sponsor.

Hindle said: "Looking back, I joined McDonald’s at a perfect time for someone looking for the ultimate mix of stretch, challenge and excitement. The last decade and leading McDonald’s communications has been an incredible – all consuming – ride.

"McDonald’s brand icon status has meant working with the highest levels of government and media. Yes, at times, in the eye of the storm but more often hand-in-hand as equals making good on our mission to be a modern, progressive burger company."

Hindle added that the decision to leave had been "very tough" but he was excited by further opportunities in the industry.

Paul Pomroy, CEO of McDonald’s UK, said: "Nick leaves a superb legacy of McDonalds’ storytelling through disruption and surprise and he has established the critical importance of communications at McDonald’s. We thank Nick for everything he has done for our brand over the past 13 years and wish him well in the next chapter of his career."

McDonald’s UK’s comms will now be led by Hindle’s current deputy Dionne Parker, who will take up the title of director of corporate affairs.

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