Vodafone selects Mischief for consumer PR account

Vodafone has appointed Mischief to manage its consumer account following a four-way pitch that included incumbent Burson-Marsteller, PRWeek has learned.

Vodafone selects Mischief for consumer PR account

Last month, PRWeek reported that Vodafone had put the account up for review. The brief will cover consumer PR for brand, product and services.

Paddy Toyne-Sewell, head of external comms at Vodafone UK, said: "We're delighted to start work with Mischief from 1 September. It showed it understood our brand and impressed us with great creative and a great team who we could see working well with us and with Vodafone's other marketing partners."

Burson-Marsteller was appointed by Vodafone in May 2014. Freuds has previously worked on the account.

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