Neat Nutrition calls in Hope&Glory for UK launch

Health supplement start-up Neat Nutrition has hired Hope&Glory to launch the brand as a challenger in the health and wellbeing market.

Neat: Offers a range of products for every lifestyle
Neat: Offers a range of products for every lifestyle

The agency won the retained brief without a pitch.

Neat Nutrition was founded by former international swimmers Lee Forster and Charlie Turner. It offers a range of products for every lifestyle including those who want support with weight loss, strength, definition, detox or to complement a vegan diet. All the products are made with natural ingredients. 

Hope&Glory will support the brand’s launch through a consumer campaign, targeting the health, fitness, wellbeing and broader lifestyle media.
James Gordon-MacIntosh, managing partner at Hope&Glory, said: "There’s a lot of hype and over-claim in the nutritional supplement market right now. Neat’s commitment to promising nothing more than a long-term, sustainable improvement in health, fitness and wellbeing was a refreshing change.  
"Neat is a classic challenger brand in their market and we’ve always loved working with a challenger – showing depth of expertise alongside a willingness to take on the conventions of their market where the public is under-served."

Earlier this year Hope&Glory won a retained brief for healthy snacking brand BEAR nibbles.

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