Go home, Tinder. You're drunk: PR pros react to Twitter tirade

Tinder's 30-tweet rant on Tuesday night about a critical Vanity Fair article may have been pre-planned. But deliberate or not, it wasn't very smart, say communications experts.

Last night’s Tinder tweet storm against a critical Vanity Fair article was reportedly a premeditated move. And it wasn’t a smart one, according to tech-sector PR pros and social media managers, who tweeted themselves that it read like a spontaneous, drunken rampage.

Through the 30-part tirade, Tinder attempted to counter a Vanity Fair piece that claimed hook-up apps are having a corrosive effect on dating. Tinder’s tweets attacked the article for its "one-sided journalism" and explained that its app is used for much more than just hooking up. It also curiously claimed to have helped users in less-Internet-friendly parts of the world such as China and North Korea meet.

Here’s how communications pros reacted to the rant.

— Elysia Nazareth (@ElysiaNazareth) August 12, 2015

Another Vanity Fair reporter, who was not involved with the story, even commented on Tinder’s PR flop.

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