Mitel appoints Grayling for EMEA brief following global PR review

Hi-tech company Mitel has brought in Grayling as its retained agency across EMEA, following a competitive pitch.

Sarah Scholefield: Grayling UK MD to lead Mitel account
Sarah Scholefield: Grayling UK MD to lead Mitel account

The agency will be responsible for growing Mitel’s reputation around unified comms, as well as establishing the company as a heavyweight in the mobile and telecoms markets.

The brief includes promotion across Europe, including UK, Germany, France, Sweden, Benelux and Switzerland.
Chris Owen, a director in Grayling’s corporate practice, will head up the account alongside UK and Ireland managing director Sarah Scholefield.
Scholefield said: "The company has a fantastic presence in key markets and a great reputation with those who are familiar with it, but as the real-time communications industry continues to become more competitive it is essential that Mitel is able to maintain market leadership while growing into new markets through mobile and telecoms."
Duncan Miller, director, global PR and social media at Mitel, added: "We were looking for an agency that could take the complex world of converging voice, video, text, wireless and wired technologies and convey them to our customers, and our customers’ customers, simply and in a way that is relevant to them. That’s why we hired Grayling. From the start we were very impressed with Grayling’s strategic vision and approach to how Mitel needs to establish itself as a technology innovator and visionary."

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