Direct Line, Save the Children, British Heart Foundation: Tube strike 'brandjacking' continues

As the tube strike rumbles on, brands have continued to promote deals and giveaways through social media to stressed commuters - while charities and campaign groups have also used the strike to get across their messages.

Direct Line Insurance has responded to frustrated travel tweets with packages that help solve commuters’ problems. Using the , Direct Line has been sending out packages of products including handheld fans, energy bars and relaxation sprays. Unity PR helped with the campaign.


Elsewhere, Penny Skateboards gave away free boards at Victoria Station.


Save the Children UK issued this thought-provoking take on the classic tube map image to emphasise the plight of refugee children.


Brave the Shave, a campaign group that urges customers to shave their hair to raise money for Macmillan Cancer Support, encouraged commuters to see the positive side of today with this tweet.


The British Heart Foundation, meanwhile, showed how many calories people can burn by walking instead of taking the London Underground.

As PRWeek has previously reported, Fitness First, Evans Cycles and Strada are among the brands that have linked the strike with promotional 'giveaways'.

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