Beattie, who will be based in APCO’s London office, worked for Cohn & Wolfe for eight-and-a-half years. In April PRWeek reported that he had been appointed to a new role of global head of strategic consulting.
Before that, Beattie was CEO of Pleon UK, which subsequently merged with Ketchum. Earlier in his career, Beattie spent 12 years as a newspaper and television journalist, working on UK daily and Sunday print titles before joining GMTV as a senior producer.
APCO said Beattie specialises in corporate brand strategies, issues and crisis management, stakeholder relations and global account management.
Brad Staples, CEO of APCO Worldwide, said: "We’ve long been an admirer of his work and were very impressed by his outstanding contribution on joint assignments in the past."
Beattie said: "Throughout my career, I have been fortunate to lead a number of fascinating assignments for brands in diverse sectors all over the world, and I look forward to working with APCO’s global team and impressive roster of clients in the corporate affairs sphere."
James Acheson-Gray, managing director of APCO in the UK, said: "Geoff’s strong combination of skills and international experience will enable him to contribute enormously to several of APCO’s significant corporate accounts, both here in the UK and around the world. We are particularly looking forward to leveraging his expertise in energy and renewables, telecommunications and technology, media and banking."
His appointment follows a number of senior hires at APCO, including Gadi Dechter as head of public affairs, Nelson Fernandez as chairman of North America, and Nicolas Bouvier as chairman of Europe.