Chartered Institute of Management Accountants hires Threepipe for UK brief

The Chartered Institute of Management Accountants, the global professional body for accountants that has around 70,000 members in Britain, has appointed Threepipe for a new UK brief.

It will involve two major campaigns this year: one focused on managing responsible businesses, and one on corporate risk. Threepipe said it will use a combination of organic and paid social media with a "variety of interactive content".

Ana Barco, head of content marketing at CIMA, said: "Working with Threepipe has given us the opportunity to try many new forms of content to help engage with our audience. We’re looking forward to this project, which will not only increase the relevance of management accountancy and drive brand awareness, but also help us to innovate and stay at the forefront of the industry."

Jim Hawker, co-founder of Threepipe, said: "It is rare to receive a brief for such an advanced approach to content marketing. CIMA is an exceptionally forward-looking organisation and this win brings a visionary and highly integrated brand into our portfolio."

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