Google Android Wear and Apple Watch rival Pebble hires Firstlight for UK account

US smartwatch manufacturer Pebble has hired Firstlight as its first UK PR agency.

Firstlight won the brief following a competitive pitch against one other agency.

Billed as a rival to the Apple Watch and Google’s Android Wear, Pebble’s watches, which launched in the UK in November 2014, feature internet-connected apps that connect to iPhone and Android phones, and offer text, email and calling facilities. More than one million have been sold.

Pebble recently completed a $20m (£12.8m) fundraising round via Kickstarter for a new version of its smartwatch.

As part of the brief, Firstlight is to focus on securing reviews of the Pebble products in technology, consumer tech and lifestyle and enterprise publications.

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